Sany Bharat to expand network, focus on after-sale service – BusinessLine

Sany Bharat aims to ramp up its network across the country and increase the share of after-sale services to 15 per cent of its turnover within two years. A manufacturer associated with construction equipment, heavy machinery and renewable energy solutions, the company currently has around 8 per penny from the proceeds from after-sale services.

According to Dheeraj Panda, Chief Operating Officer (Sales, Marketing & Customer Support), after-sale services and spares are important for maintenance of equipment.

“We would like to get into annual maintenance contracts with our customers, ” Panda told BusinessLine on the sidelines associated with the inauguration of the particular company’s 4S (sales, support, spare parts plus skill development) centre here on Tuesday.

The company plans to increase its dealer network in order to 50 from 42 currently, and the number of touch points to 300 through 260 by 2023. A majority of these centres are in tier II and III cities.

The strong growth within infrastructure, backed by government schemes, offers led to growth in demand with regard to construction gear and heavy machinery, particularly for road building, mining, building of bridges and ports, among others, he said.

The company, which targets growth associated with around 20-25 per cent annually, has exceeded it over the last few years, this individual said.

Sany Bharat provides a manufacturing facility at Chakan in Pune along with capacity in order to produce close to 6, 000 machines a year. This can be scaled up to 10, 500 machines a year with additional shift and manpower, he said.

Growing exports

Exports account for around fifteen per dollar of the company’s turnover plus it aims to grow it in order to 20 per cent simply by next year.

“We are usually exporting to Nepal, Bhutan, Bangladesh, Maldives and some African countries. We want in order to expand our presence within African countries including Zambia, Ghana, Zimbabwe and Egypt, among others, ” he stated.