Rokbak Sales Get Off to a Strong Start in North America: CEG – Construction Equipment Guide

Just a few weeks after the launch of the Rokbak brand, orders for the company’s RA30 and RA40 articulated haulers are already piling up in the United States.

Just a few weeks after the launch of the Rokbak brand, orders for the particular company’s RA30 and RA40 articulated haulers are already piling up in the United States.

Sept. 1, 2021, saw the launch of Rokbak , a new manufacturing company in the construction equipment industry.

The new brand is part of the Volvo Group and currently making its mark, notching up a strong order book for its rock solid and reliable articulated hauler inside just the few weeks.

Robert Franklin, director of sales — Americas at Rokbak, said the early sales success was clear proof that introducing the new brand was the right thing to do.

“We knew once we launched as Rokbak that the response would be positive because we have such a strong relationship with our dealers, ” he said. “But even we were surprised by just how successful our brand new direction has been. We’ve got a long history in the U. S. and Canada in our previous incarnation, but it’s exciting in order to see how enthusiastic our partners are about our own new direction and backing up that enthusiasm with multiple orders. ”

Specializing in articulated haulers, Rokbak offers two models: the particular 30. 9 ton payload RA30 and 41. 9 ton payload RA40. Orders have already been confirmed from almost all dealers across the United States, including:

Orders are a mix of RA30 and RA40 units, with some already verified for delivery to end user customers, while others will join dealers’ rental or sales stock.

While maintaining the design, craft and precision that are synonymous with the company’s haulers, the RA30 and RA40 deliver better fuel economy, lower emissions, improved safety plus greater durability. The team at Rokbak has made significant investments and improvements in the machines to provide greater durability and safety, the manufacturer stated.

Kyle Fuglesten, COO at Hills Machinery, said the particular identity of the new brand was instantly recognizable.

“Although the Rokbak brand has only existed a couple of months, it’s evolved from one of the world’s oldest hauler manufacturers, ” he said. “We’ve been really impressed by the particular new branding — there is absolutely no doubt what it stands for. The team’s commitment to hard work, reliability, performance and environmental care are front and center — and with the Volvo Group’s backing, the quality is 100 percent guaranteed. ”

The first Rokbak units have been rolling off the production line at the factory in Motherwell, Scotland, for weeks now plus being shipped to customers worldwide. A large number are destined for North America and the first units have already reached U. S. shores., along with dozens more due in order to arrive in the coming months.

“We are so thankful for the loyalty and support of our clients and dealers in the U. S. and worldwide, ” said Paul Douglas, managing director of Rokbak. “We are excited to demonstrate our passion, personality and skill under the new brand and can’t wait to see the particular first units at work on project sites. inch

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