SUWANEE, Ga. –( BUSINESS WIRE )–The familiar brand of orange construction equipment known as Doosan will now be called DEVELON throughout the world. Under the new brand name, the company will continue providing innovative products and solutions that exceed expectations, further cementing its status as a global leader within construction equipment and solutions for the particular infrastructure industry.
Work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore in order to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co. HHIH). The name DEVELON was chosen to convey the particular company’s drive to develop onward to bring revolutionary solutions in order to the building equipment business through technological transformation plus the development of exceptional gear and services.
“We believe the new DEVELON brand name will help us build on the success we’ve had in North America over the past 30 years and around the world for more than 80 years, ” says Todd Roecker, vice president of growth initiatives.
DEVELON will carry on to focus on manufacturing structure equipment to build critical infrastructure for the particular betterment of communities plus societies within The united states and beyond. DEVELON products and services will help customers and partners become market leaders in construction, logging, recycling, mining, rental plus agriculture. Efforts will also be placed on advancing sustainable development through alternative energy sources associated with power with regard to construction products.
New Brand to Debut at CONEXPO
Today’s announcement is the first of many in a series of steps in order to launch the new brand. Visitors to CONEXPO-CON/AGG in March will see the next phase of the particular launch with newly branded construction tools in the outdoor DEVELON exhibit. This will include the latest developments within the Concept-X autonomous equipment solution and live demonstrations at the outdoor exhibition in the Festival Grounds lot (F9153).
“Our commitment to the design equipment sector and advancing new technologies has never been stronger than it is today, ” says Roecker. “DEVELON anticipates changes in the industry and prepares solutions to address these challenges. This is evident by our ongoing development of the world’s first autonomous jobsite answer — Concept-X — plus the work we are doing along with alternative power sources like electricity and battery packs for our mini excavators. ”
After CONEXPO, continued efforts will be made to advance the brand name at the particular local dealer level via updates in order to signage plus machine decals. Customers are usually likely to begin to see newly top quality machines in their local DEVELON dealerships and on jobsites as early as the end associated with Q2 2023.
Dedication to United states
In North America, DEVELON will certainly continue supporting its more than 180 dealer locations in the particular United States and Canada. DEVELON North American operations will remain headquartered near Atlanta, inside Suwanee, Georgia, where the company continues to offer a training center regarding dealership service technicians.
The company will maintain exceptional parts availability by means of its two regional components distribution centers: one within Atlanta and a second in the Pacific Northwest. A customization plant in Savannah, Georgia, may still play a key role in supplying machines in order to DEVELON dealers and clients: getting products into the hands of customers faster, with the configurations they need intended for their applications.
“Our sellers and customers should expect the same strong support from DEVELON in the future, ” says Roecker. “We are committed to the particular long-term success of the brand new brand and ensuring our customers have the help they need to be successful. DEVELON makes best-in-class devices, excelling in performance, durability and reliability. That dedication will stay constant. ”
DEVELON can continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction apparatus companies under HD Hyundai. Together, the particular two brands will position Hyundai Authentic as a global top-5 player within the construction equipment industry.
“We’ve grown our building equipment offering in North America with our own line of small excavators plus most recently the addition of dozers, ” states Roecker. “These product expansions represent the goal of providing the full line of machines for our dealers and our clients. We think that this demonstrates our commitment to The united states, and we look forward to continued growth here for many years to come. ”